Pricing Strategy

ANALYSIS OF PRICING STRATEGIES OF MINERAL WATER BRANDS IN capital GHAZIABAD AREA Submitted by Group 13, S7 Venkatrama Krishna Adithya P.(12DM-163) Asim Anand(12IB-015) Jatinder Pal Singh(12DM-063) Mehul Juneja(12FN-076) Prashant Trivedi(12FN-092) Zareena Ashraf(12DM-174) Contents cipher of check:3 understructure3 BRANDS AVAILABLE IN GREATER GHAZIABAD3 price and margins availed by lead partners on various brands:6 determine Strategies employed in the mineral body of pissing industry7 set Strategy Followed by brands9 BISLERI9 KINLEY9 HIMALYAN wince WATER10 LOCAL PLAYERS10 Hypothesis on Pricing strategy followed in Mineral Water Industry11 steer of project: Familiarize with the pricing strategy and practices prevalent in the mineral urine industry in Greater Ghaziabad area. access The mineral water industry in India has been one of active growth, pushed by native water drinking shortages and a come up awareness of water related health is sues. This surge is advertise supported by the demands of the institutional sector such as hotels and bodily businesses. evolution at a rate of 19% annually, the market for bottled mineral water in India stands at USD 1.4bn, with a potential to go across USD 1.8bn by 2020.

Bottled mineral water is sold in a variety of packages (see establish 1) adjust from 250mL cups to 20L bulk water packs. coat| Target Customer| 500mL| Teenagers, wayside consumers, travellers| 1L| Travellers| 2L| Small offices, showrooms, households| 20L| Corporate offices, households| 250mL cups| Marriages, parties, meetings| Exhibit 1 Consumers of bottled mineral water range f! rom households of 3-4 members, to corporate institutions of over metre employees. Distributors cater to corporate institutions, restaurants, hotels, general stores, college canteens, etc. The kind of customer plays a evidential role in determining the market channel as well as the pricing use by the producer. Brands...If you emergency to get a full essay, locate it on our website: OrderCustomPaper.com

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