Company Of Nike

IV. Strategies Upon careful analysis of Nikes strengths, weaknesses, opportunities and threats, we focused on developing strategies that would strengthen Nike in terms of food marketing, distribution, and management. Distribution 1) Strengthen distribution in regions where Nike is currently losing sales, these include footwear in the U.S. surface area; and footwear, apparel, and equipment in Americas region. A great with these, a strategy of tart emerging markets in developing countries (e.g China) is also to be implemented. aristocratical access to Nike products would moment in higher sales and revenues. 2) work up to a greater extent specialisation stores or consignment with some new(prenominal) existing local potency stores catering to specific gaudy ask like Stoked, Inc. for skate/wakeboarding/snowboarding, Surfworld Co. for surfing and other water sports, Golfers pickax for golf, etcetera Providing for different sports needs enlarges Nikes followers. 3) G ive a more aggressive engage on online stores and allow consignments with other existing specialty stores in this industry like www.skateboard.com and www.ccs.com for glide (Hurley), and www.iloveyoga.com for yoga and other women dominated activities, etc. Going into e-commerce can increase sales because of increasing meshing users.

Marketing 1) Develop marketing strategies that would elevate push its products to its diverse target market. a) Sponsorship of kid-friendly programs to widen the customer shank of the target market of kids-adolescent like after school programs and summertime/winter programs. (Hur ley in summer skateboarding, surfing lessons! , and snowboarding lessons in winter, impress Golf Technologies in golf lessons, and other such subsidiaries in soccer, basketball, baseball, and other programs). set children and youth to make them life long Nike followers. b) Internet users keep back continuously increased due to advancements in technology. Nike has to be more aggressive in advertising done the internet and harmony videos that would...If you want to get a all-inclusive essay, order it on our website: OrderCustomPaper.com

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