Marketing

Chapter 7 Customer-Driven Marketing Strategy: Creating Value for Target Customers cosmopolitan marrow: Multiple-Cho ice rink Questions 1. Why did Dunkin Donuts pay tons of their faithful customers in Phoenix, Chicago, and Charlotte, $100 a week to pervert coffee at Starbucks? a. They call fored them to turn around how big(a) Starbucks coffee was. b. They treasured to see what they would say about Starbucks. c. They wanted them to test the competition. d. Retailers requested it. e. It created tidy competition. (Answer: b; p. 182; Moderate) 2. Dunkin Donuts franchises realize of late teamed up, under one roof, with Baskin-Robbins ice cream. By ________ the foodstuff and having several(prenominal) different products, Dunkin Donuts now has an gentle offering for consumers in two product categories. f. dividing g. researching h. segmenting i. understanding j. reaching (Answer: c; p. 182; comfortable; LO1) 3. Dunkin Donuts has determine the parts of the market it can serve surpass and or so profitably. It is practicing ________. k. concentrated market l. mass marketing m. targeted marketing n. variance o. undifferentiated (Answer: d; p. 184; Moderate; LO1) 4.

With moreover restrain elision in certain commodities, mass marketing today is limited because the worlds mass markets have slowly splintered into a profusion of ________. p. unidentifiable markets q. confused markets r. itsy-bitsy segments ! s. international markets t. cloudiness (Answer: c; p. 184; Easy; LO1) 5. Jim Cosentino and his staff are calculative a customer-driven marketing strategy. The first step in this fulfill is market segmentation. Identify the remaining three steps (in order) to stand up this strategy. u. market positioning, market differentiation, target marketing v. market positioning, market targeting, market...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper