Business marketing is radically different from consumer marketing. Why is this so?

Business marketing is different in the following ship canal: Buyer and marketer kin In consumer markets, there ar a few industries where close individualised relationships exists between buyers and sellers. perchance in those instances where personal selling is the easy-nigh important divisor of the marketing mix and where customer divine service is withal important, relationships between buyer and seller may exist. These situations b arly are rare. In business marketing, situations where strong personal and business relationships part between buyer and seller are not as rare. The strategic importance of many a(prenominal) purchases is too great for companies to incessantly shop around when making a purchase; they sine qua non to prepare absolutely sure that the product fits their needs and that it lead on be available when needed at the rectify cost. Therefore, many companies enter into long-term contracts, build relationships that enable buyers and seller s to platform jointly, and pretend to secure for both companies. For example, BASF is a world attraction in carpeting manufacturing. General Motors is constantly looking for shipway to make cars and truck less expensive to manufacture, as well as increasing the value delivered to consumers. BASF and GM work to dumbfound goingher with Gaskell plc (British carpet shaper) to improve the quality as well as the looks and look of automotive carpets. Note that the relationship extends from BASF to Gaskell to GM; a putting surface element of business marketing is dense relationships between organizations at various levels of the industry. From the perspective of BASF, it makes spirit to shoot strong relationship with its customer, Gaskell. But it also make sense for BASF to include Gaskells customers so that they can all work together. Shorter distribution channels In most cases, distribution channels do not include anyone between the manufacturer and the customer who uses the product, or user. Many manufacture! rs sell directly... If you want to get a in force(p) essay, order it on our website: OrderCustomPaper.com

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