Pie Chart

Presentation Notes Cameron, highlighted in muddied are things that need to be added to the powerpoint. parachute 1 Landing Page (Sarah) UFC prowess Logo Slogan Consulting Firm make & Slogan Group Members luxate 2 reason (Sarah) Ultimate promote Championship (UFC), started in 1993 as a nonrecreational mixed martial humanities (MMA) organization. In 2001 UFC was purchased by Zuffa and restructured MMA into a super organized and controlled combat skylark reaction to the UFC brand of MMA has been tremendous, resulting in a developing fan base that has developed steady through the years.Slide 3- Background (Sarah) UFC is the worldwide bench mark for Fight Entertainment fabrication They fart the global mixed martial arts industry with 90% of food foodstuff contribution Insert graphic here of MMA market dower Slide 4- Market function (Sarah) Insert PPV Breakdown chart here ADD PIE CHART HERE * UFC has declined in PPV market share (within the fight fun industry) from 57% in 2010 to 51% in 2011. What to say Slide 2 Background The Ultimate Fighting Championship (UFC) was created in 1993 as a medium to uncover multiple forms of martial arts and crystallize the most effective fighting hyphen in a real deportment fight.Mainstream exposure damaged consumer perception of the harvest-home due to the violent and no-rules nature of the sport and as exposure languished, so did profits. The conjunction struggled to gain video recording exposure and plant itself competing with professional wrestling, which is staged fighting, and traditional fighting programming such as slugfest and martial arts tournaments. still, by 2003, UFC came chthonic new management who wanted to transmit the strategic course of the company. Management proverb the opportunity to rebrand itself from a sport to a sports entertainment organization categorized as fighting.It installed a new club of rules eliminating hair pulling, head butting, groin strikes a nd early(a) dangerous maneuvers from the matches. Zuffa the parent company of UFC has attached consumers an innovative option for fight entertainment. UFC blends the athleticism of boxing and mixed martial arts, the take value and character creation of professional wrestling, along with the drama of reality television into one unique product. Response to UFC has been real successful and fan base has been consistently growing for the past several years.Slide 3 Background The results have been very visible. UFC has at one time become a billion dollar mark empire that reaps profits from PPV, merchandise, and live takes. It has openhanded progressively and through acquisitions it has become the industry leader and benchmark in the fight entertainment industry. By 2009, it was estimated that the UFC had captured 90% market share of mixed-martial arts entertainment. Slide 4 Market Share Even though UFC holds the majority of the MMA market share it merely contributes over half when talking more or less the PPV industry.Like the term pay-per-view suggest, you pay to view an type whether it be a live event or movie. Live events are separate into more narrow of categories such as concerts, professional sports and college sports. UFC is listed under MMA PPV, which is considered as a fight entertainment, a sub-category of professional sports. In 2010 UFC held strong with having 57% of the market share of PPV in the fight entertainment industry. However one year later in 2011 it dropped to only having 51% of the PPV market share within the fight entertainment industry.