Marketing Essay Example | Topics and Well Written Essays - 3000 words - 18

Marketing - Essay Examplestrategies need to be formulated or optim on the wholey oriented as composition of marketing orientation, so that organisation can reach maximum customers, entice them and importantly build long-term relationship, thereby retaining them.As the above mentioned country particular aspects need to be mainly analyzed in relation with the product that is going to be assembleed, the products profile should fit with the consumer of that particular market. Although, it applies to all product range, it is of utmost importance to luxury brands including luxury handbags. A luxury brand is a lifestyle concept that is mainly designed for an exclusive consumer base, even so while enticing a wider consumer base. Vickers and Renand (2003) observe that luxury goods are adapted versions of base products which are manufactured according to consumer needs and tastes, and there are collar dimensions to these products, and it applies to luxury handbags as well. The three leve ls of luxury products are, first, the inaccessible luxury products, which are only or mainly for the elite or affluent, as the other classes go out find it difficult to buy it. Then, comes the intermediate luxury products, which for the professionals who are financially equipped to buy those products and thereby fulfil their desire to attain the status of the affluent. Finally, there are accessible luxury products for the middle class, which will be set in a feasible price range. Prospective customers in each of these levels make water to be enticed through level-specific marketing strategies. So, on the whole it is necessary to grasp the consumer behaviour regarding particular products, along with other environmental forces.So, from the above understanding, it is clear that, to launch the new range of luxury handbags in UK, the macro and the micro environment as well as the consumer behaviour in the UK market has to be analyzed, found on which consumer and market oriented relati onship marketing strategies can be formulated.The