Recommendation report Essay Example | Topics and Well Written Essays - 750 words

Recommendation report - Essay Example This recommendation paper intends to discuss on the comparison among eco-tourism and commercial as well as business. The paper also discusses the effectiveness of green marketing on eco-tourism. Comparison between eco-tourism and commercial tourism Commercial tourism is also known as adventure tourism. Commercial tourism enables people to build a coherent amount of experience by organizing their own tools and equipments in synchronizing their recreational habits of making a pleasant vacation (Buckley, 2006). Even though, at the onset, commercial tourism may be identified as a quite distinct from the notion of eco-tourism, both the concepts are regarded to be inclusive parts of nature tourism. However, it can be stated that in comparison to commercial tourism, ecotourism has greater connection with the cultural and rural heritage as well as resources. In ecotourism, the prime objective is the appreciation provided by tourists while observing the natural resources of the environment as well as the assets belonging to the cultural dimensions of the host region. On the other hand, commercial tourism is merely an exercise in the physical aspects and facing challenges from environment al attributes present in the host region. However, from the functional point of view, it can be stated that ecotourism, in the global market place currently represents a small-scale tourism sector while commercial tourism extends from small-scale to luxurious hotel facilities (Wood, 2002). Comparison between business tourism and eco-tourism Apparently, eco-tourism is widely distinct from the concept of business tourism, although, in often instances, it has been observed that eco-tourism tend to have a significant influence on business tourism. It is in this context that eco-tourism endeavors encouragement to the hoteliers as well as foreign nations by supporting them with better expansion opportunities to obtain higher competencies through innovation and differentiation by incorporating the notion of eco-tourism. It is worth mentioning in this context that contemporary business tourism is possibly based on the successful implementation of the eco-system model which further acts as a significant linkage between the two concepts of business tourism and eco-tourism. One of the similarities existing between business tourism and eco-tourism can be identified as the involvement of tour operators, tourists and local communities. The only difference in this context is the size of the industrial implications of these practices (Buchsbaum, 2004). Effectiveness of Green Marketing on Eco-tourism It can be apparently observed from the above discussion, that in comparison to commercial tourism and business tourism, eco-tourism tends to be more challenging in terms of growth prospects, diversity and customer attractiveness. Apparently, the spheres of these concepts are comparatively broader than that observed when assessing eco-tourism. However, one of the positive aspects in ec o-tourism which can be used in order to attain competitive industrial appraisals in incorporating the concept is green marketing (Wu, Zhu & Xu, 2000). Green marketing has become increasingly significant in determining the consequences of relationship that are prevalent among man and the environment which works as a rudiment of the